Claire Murray gets into laminated fabrics
January 4, 2002-- Home Textiles Today,
Osterville, MA — Lifestyle brand Claire Murray recently announced its plan to produce new lines of laminated fabric products, including table linens and bath accessories.
Claire Murray inked a licensing deal with New York-based domestic manufacturer Telefun to produce the new lines. The product launch will be made with Claire Murray's popular French Country collection of fabrics, which Murray produces with fabric manufacturer Cranston. Future collections will incorporate Claire Murray Country Florals and Fruits collection of fabrics.
New York-based Logan James Ltd., the licensing and brand management group for Claire Murray, described the partnership between both companies as "ideal."
Price points were not available at press time, but Murray said the lines target upscale boutiques and are also being sold at Murray's own stores nationwide and her catalog and website, www.clairemurray.com.
Under the licensing partnership with Telefun, Claire Murray will expand its offerings to include fabric laminated-made place mats with coordinating cloth napkins for the table and wastebaskets and tissue box covers for the bath.
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