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At the New York Market — While the color palette of the typical organic bedding may span various shades of beige, a new company at market looks to jolt the category with color.

Oh! Organic Home, based in San Francisco, does not shy away from strong hues for its inaugural collection of organic bedding, using such colors as citron green, sky blue, deep green, blood orange and deep plum. Patterns are also bold, taking inspiration from nature, architecture and ethnic influences. Oh! Organic Home will introduce eight bedding groups at market, divided into cool and warm collections, which include reversible duvets and shams, pillow envelopes, and fitted and flat sheets.

"It's all about design; you can have both style and sophistication without the use of toxic chemicals," said Allison Wing, founder and president.

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