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Warner Bros. promotes Zuleta

Burbank, CA — Warner Bros. Consumer Products announced today the promotion of Pilar Zuleta to senior vp and general manager for the company's Europe, Middle East and Africa licensing operation.

Zuleta will report to Mark Matheny, executive vp, International, Warner Bros. Consumer Products. She will manage licensing and retail business development activities and also the development of Warner Bros. Consumer Products business throughout the region.

In addition, Zuleta will oversee regional sales and marketing initiatives as they relate to key consumer products categories, including housewares, toys, apparel and accessories, promotions, publishing, music and interactive.

Included in the licensing portfolio Zuleta will manage are Looney Tunes, Harry Potter, Scooby-Doo, The Powerpuff Girls and DC Comics, among others.

Prior to her promotion, Zuleta had filled the positions of general manager of the company's Spain and Portugal office and vp/general manager of the southern European business.

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