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Joy & Jake expand into department store channel with Bloomies shops

Miami — Joy & Jake is expanding into the department store channel with the recent launch of Joy & Jake collection areas in Bloomingdale's new home store in Las Vegas as well as the retailer's new Orlando, FL, store at upscale The Mall at Millennia. Next up for the two-year-old lifestyle brand: the opening early next month of a Joy and Jake area in Bloomingdale's 59th Street location in New York.

"Joy and Jake are at the forefront of home fashion with their new approach to retro design," said Krista Hartman, Bloomingdale's fashion coordinator/domestics. "They have brought back your grandmother's bedspread in updated designs and bright, clean colors, adding fabulous textured pillows of faux Mongolian lamb, bouclé and ultra suede to finish this trend-right look — first@Bloomingdale's."

The young company, which shipped its first product a year ago, has passed through the technology crucible and is now EDI-equipped, a key to broadening its lines of business beyond the boutique channel. "We've developed our own manufacturing strength and relationships. Now we have the right platform to grow at the right pace," said ceo Jake Jacobson.

At the recent New York Home Textiles Market, the company also previewed a project-in-the-works for the specialty channel called "Hip & Humble."

"It has a similar energy to our other work — driven by color. It's a funky, everyday cool," said Joy Haizen, chief creative officer. She added that, although the company is working to extend its reach, "it's still important for us to be in that one hip store in each city."

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