Allure And Raymond Waites Team Up
Staff Staff -- Home Textiles Today, May 30, 2005
Allure Home Creations and designer Raymond Waites recently inked a licensing partnership to create a variety of coordinated bath collections, freestanding solid colored bath towels and free-standing window treatments.
For the launch, scheduled for October during the New York Home Textiles Market, Allure will debut the line with approximately eight bath coordinated collections, all of which will tie back to some of Waites' existing bedding collections.
Allure Vice President of Design and Marketing Gaby Colquitt said the company is still determining how many solid color bath towel and window treatment collections it will debut.
The bath coordinates include shower curtains, rugs, accessories and towels — which include coordinate jacquards and embroideries.
The window treatment offerings will comprise draperies, panels and valances.
Raymond Waites represents Allure's second licensed program, the first being with designer Tracy Porter for coordinated bath collections.
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