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Target to tap another program in home textiles

Minneapolis — The Target division of Target Corp. plans to expand its merchandise offering with a new Woolrich program in home textiles this year, as well as aggressively adding to the Waverly line that bowed last year, said Gregg Steinhafel, president, Target Stores, during Target Corp.'s fourth quarter conference call this week.

In addition, Gerry Storch, vice chairman, discussed the future expansion plans of its partnership with Amazon.com. Traffic to Target.com has doubled and sales have increased two-and-a-half times compared to 2000, he noted. Going forward, the Target store on the Amazon website will include a more comprehensive assortment as well as an increased level of integration.

It will also convert the home area on Target.com to Amazon's technology, which will include advanced personalization and search capabilities. This new site will launch this summer.

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