Target to tap another program in home textiles

Minneapolis — The Target division of Target Corp. plans to expand its merchandise offering with a new Woolrich program in home textiles this year, as well as aggressively adding to the Waverly line that bowed last year, said Gregg Steinhafel, president, Target Stores, during Target Corp.'s fourth quarter conference call this week.

In addition, Gerry Storch, vice chairman, discussed the future expansion plans of its partnership with Traffic to has doubled and sales have increased two-and-a-half times compared to 2000, he noted. Going forward, the Target store on the Amazon website will include a more comprehensive assortment as well as an increased level of integration.

It will also convert the home area on to Amazon's technology, which will include advanced personalization and search capabilities. This new site will launch this summer.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!