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Warner Bros. taps vp, Latin American licensing

Warner Bros. Consumer Products announced that Salvador Viramontes has been promoted to the position of vp of Latin American licensing.

Viramontes most recently was the general manager of the Warner Bros. Consumer Products office in Mexico.

Viramontes will oversee the development of the Consumer Products business through Latin America and manage all key properties in the region. He will also be responsible for supervising all of Warner Bros. Consumer Products' regional offices and local agent representatives in Latin America.

In addition, Viramontes' duties will include development of a strategic sales and marketing plan for products and promotional third-party tie-ins, as well as defining new market entry strategies, brand development strategies, business structure, operating structure and performance scenarios. He will also lead the development of integrated marketing efforts for licensed programs throughout Latin America.

Prior to joining Warner Bros. in 1999, Viramontes held various positions with SC Johnson Wax, The Quaker Oats Co., Best Foods Corp. and The Gillette Co.

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