Mohawk creates kiosk system

Atlanta — At the rug show here today, Mohawk Home is introducing an in-store kiosk system. The 4' x 2' kiosks feature postcards with five different textures, six styles for each texture and five colors that can be used in a rug. The back of each card carries information about the rugs, such as available sizes, as well as retailer information.

Merle Johnson, vp, marketing, said, "The postcard fits in a handbag, and the shopper can take it home with her. A rug is an important decision, maybe a family decision."

Additional shelving and wings are available to hold additional postcards and rug skus.

"The kiosk is an excellent tool, especially for stores that can only house a few rugs. It expands retailers' assortment dramatically with a very small footprint," Johnson said.

Also at the show, the company introduced 100 percent nylon rugs in five traditional designs. They take Mohawk into a new construction as well as a new price point, $399. Mohawk's entry into nylon is due to the incorporation of Karastan, which used nylon creels, under the Mohawk umbrella. This new high-end line will serve upper-tier independent furniture and carpet dealers.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!