Hellenic Rug to expand to India
Staff Staff -- Home Textiles Today, March 13, 2002
Brooklyn, NY — Based on positive feedback from various winter markets and the success of its newly formed Canadian division, Hellenic Rug Imports Inc. has decided to go forward with its plans of opening Hellenic Rug Imports India.
Steve Mazarakis, president of Hellenic Rug Imports, has joined forces again with Hellenic Rug Imports Canada co-owner and manager Ankush Gupta to open and operate the India subsidiary, Mazarakis told Home Textiles Today.
Established as a separate but related company to Hellenic Rug Imports, the Indian operation has been designated to produce and warehouse all goods manufactured either for contract vendors or for the company's own inventory, which are being made entirely for the North American markets. Hellenic Rugs India will be managed by Anirudh Gupta, who has been appointed controller to the Indian operation and will be based in New Delhi, the India headquarters and one of the five sites the company has opened throughout the country.
Different product will be produced and warehoused at the following four sites:
Panipat: Contemporary and transitional rugs constructed of hand-tufted and hand-woven wool, shag leather, shag cotton, wool textured shag, jute cotton bound and artificial fur, as well as cotton and chenille throws;
Agra: A new product line for Hellenic, consisting of 15 programmed hand-knotted antique washed wool rugs, which also represents a new price point for the company — $999 for a 6' x 9';
Varnassi: Hand-knotted rugs featuring Persian antique designs directly adapted from books of antique rugs, as well a new product line representing a new construction for Hellenic — high-quality hand-knotted wool rugs in 15 designs and assorted sizes, set at $699 for a 5'6" x 8';
Bhadohi: Hand-tufted traditional Persian-designed rugs that are herbal washed and made of 100 percent wool and are available 40 designs, set to retail between $199 and $299 for a 5' x 8'. These rugs are part of Hellenic's existing Wonders of the World collection.
In addition, Hellenic Rug Imports Inc. recently announced it's expanding its reach in retail to include carpet and furniture specialty stores, Mazarakis said, with the company's new Rack Programs.
Hellenic's rack programs comprise 10-, 20- and 30-arm freestanding racks that can display various rug programs.
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