Donna Karan Home freshens DKNY Fashion line
Jeff Linville -- Home Textiles Today, August 7, 2007
At Market -- Donna Karan Home is repositioning its DKNY Fashion line, making the components less complicated, shifting to sets, adding comforters, and paring price points by roughly 30%.
The new attitude is “fresh, young and modern,” said Patsy Pollack, ceo, Donna Karan Home. “We've varied a lot of the base cloths and constructions.”
Examples of the new focus include Black Glamour, an ivory floral print on a black satin ground with a gathered ribbon detail, and Loft Stripe, bold yarn dye stripes made with different types of weaves to give the face of the comforter dimension. Four-piece queen duvet or comforter sets will retail around $359 or $399. Previously, under the open stock configuration, a queen duvet would retail from $229 to $329.
The DKNY Fashion line also debuted two fashion solid color bath towel programs. Urban Pique is a ring-spun cotton in a pique weave with contrasting bands of white stitched stripes. Urban Pique is being offered in black, green, chocolate, rose, petroleo, chino, glacier, plum, petal, maize, and opal. The 30”x54” bath towel retails at $14.99.
Also at a $14.99, the Bamboo Boucle towel consists of 65% cotton/35% bamboo low twist. Colors include black, celadon, chocolate, copper, khaki, mauve, petroleo, plum, rain drop, red, vanilla, wheat, and white.
Six coordinating bath stories include shower curtains, bath rugs and bath accessories.
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