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Tuesday Morning targets daughters, too

DALLAS — Reporting its ninth consecutive quarter of comparable store gains, Tuesday Morning touted several of its initiatives taking place over the past three-month period and moving forward during its first quarter earnings conference call earlier today.

Through its e-mail program, E-Treasures, the company recently discovered it is attracting a younger consumer and said it would continue to pursue her.

“Our e-mail program is working out nicely, and we see a younger customer signing up,” said Kathleen Mason, president and CEO. “And we’re addressing this younger, trendier customer at our stores.”

The closeout chain’s buyers have been assigned to shop for product specific to this younger consumer, “while not ignoring our core consumer,” Mason continued. “If you go shop by brand, you’ll see the brands Mom will buy, as well as brands that her daughter or daughter-in-law will buy, by category.”

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