Cotton Inc. campaign comes to life

NEW YORK -Cotton Inc. will launch an offbeat trade advertising campaign using lifelike silicone characters as the foundation of the campaign.

The eye-catching figures-dressed in specially designed outfits and flexible in their positioning thanks to internal steel armature with working joints imbedded in the silicone-will illustrate a specific benefit of cotton in both home furnishings and apparel. The million-dollar plus campaign will feature more than 25 ads per year, said Ira Livingston, senior vp, consumer marketing.

"The message delivered by our new cast of characters is guaranteed to get the attention of industry leaders," he said.

Each silicone character has a distinct personality. Ogilvy & Mather hired MTV Commercials to design the characters.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!