NexCen adds two for Waverly brand
March 10, 2008-- Home Textiles Today,
Mandracchia has been named vp, marketing and public relations; while Geisler has been named licensing director, both new positions.
Most recently, Mandracchia was a consultant to Official Pillowtex on their marketing programs for Fieldcrest, Cannon, Royal Velvet and Charisma brands. Prior to that she was vp for marketing at Sure Fit. Earlier she held marketing and communications positions with Procter & Gamble, Barnes & Noble and Bed Bath & Beyond.
Geisler joins the company from Everlast Worldwide where she most recently was global licensing general manager for North America, Asia and Australia.
Related Content By Author
Industry Related Content
More From the NY Market: It's All About Product!