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NexCen adds two for Waverly brand  

New York – Liz Mandracchia and Robin Geisler have joined NexCen Home Studios, owner of the Waverly lifestyle brand.

Mandracchia has been named vp, marketing and public relations; while Geisler has been named licensing director, both new positions.

Most recently, Mandracchia was a consultant to Official Pillowtex on their marketing programs for Fieldcrest, Cannon, Royal Velvet and Charisma brands. Prior to that she was vp for marketing at Sure Fit. Earlier she held marketing and communications positions with Procter & Gamble, Barnes & Noble and Bed Bath & Beyond.

Geisler joins the company from Everlast Worldwide where she most recently was global licensing general manager for North America, Asia and Australia.

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