Kohl’s adds another license
Staff Staff -- Home Textiles Today, February 7, 2007
Menomonee Falls, Wis. -- Kohl's Corporation and Lagardere Active Media Licensing, a division of the company that publishes Elle magazine, today announced a multi-year licensing agreement to develop an Elle-branded line of women's apparel to be sold in the United States exclusively at Kohl's stores.
The collection will initially launch in approximately 300 stores nationwide and on Kohls.com this spring, ultimately expanding to all stores by spring 2008. The program is to follow the quick-replenishment model, striking on hot trends.