Peking Handicraft to enter top of bed
September 30, 2002,
San Francisco — In an effort to complement its lineup of middle- to high-end quilts and companion accessories, Peking Handicraft is now getting into top-of-bed with a wide range of new product this market.
In addition to the quilts, which remain a mainstay for the company, coordinating ensembles from comforters to decorative pillows to window treatments will be available. And in another first, sheets are also scheduled to be unveiled, with thread counts ranging from 200 to 800 and in a variety of constructions, including sateen, dobbys, jacquards and yarn dyes.
The majority of the new products are offered as comforter sets either in the bag, as open stock and in various configurations depending on the retailer, Leonard said. Retail price ranges are planned from $199 to $249 for a queen, depending on the items included and their fabrication. "We saw a void in the market at that particular price point, so we thought we would give it a shot," Leonard said.
Leonard said the introductions are aimed at three different retail levels — specialty stores, department stores and discounters.