Avonhome debuts new licenses
Heath E. Combs -- Home Textiles Today, July 28, 2006
New York -- Avonhome is adding some new names to its design stable.
The company has licensed the artwork of artist Alan Giana to launch a line of seasonal tapestry place mats and decorative pillows. In addition, Avonhome’s Style.Lab is set to launch an "In the Kitchen with Dinah" apron line during August market.
The majority of Giana’s 40-pattern line represents Christmas and the balance is Harvest and Spring/Summer. Giana is known for heartwarming takes on traditional themes, such as a snowman fishing by a cabin at the lake using candy canes as bait.
The "In the Kitchen with Dinah" apron line is created from 1940s and 1950s authentic apron patterns updated by using combinations of fresh fabrics. The dress-as-inspiration lends details such as puckering, ruffling, pleating, darting, and criss-crossing straps to the designs and the combinations of simple printed patterns.
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