Talerman to steer marketing for Martha Stewart merchandising

New York--Martha Stewart Living Omnimedia (MSLO) has named Elizabeth Talerman vp, senior director of marketing for the merchandising division.

Talerman joins MSLO from Talerman + Partners, a brand consultancy. She has worked on a range of consumer accounts including Colgate, Kodak, and Yahoo!, and previously was founder and ceo of marketing agency Agile Industries.

The merchandising unit this year has key launches in 2007, with Martha Stewart Colors at Lowe's, the Martha Stewart Crafts with EK Success, and -- most vital -- the Martha Stewart Collection with Macy's.

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