Aceco goes wild with beach towel line
March 10, 2003,
Beach and bath towel and sheet set supplier Aceco Mills has signed a licensing agreement with artist William "Schimm" Schimmel.
The collection will be made by towel manufacturer Hilasal in El Salvador, according to Aceco Mills president Johnson Liu. The construction will be 100 percent cotton fiber-reactive with 3-D photographic printing.
The collection is targeted at specialty stores and souvenir shops of major theme parks nationwide, places like Busch Gardens, Sea World and Six Flags, according to Liu.
The 30" x 60" towels, which weigh 11 pounds per dozen, are set to retail for $14.99 to $19.99. The 40" x 70" towels, at 16 pounds per dozen, are set to retail for $24.99 to $29.99.