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LFI adds marketing dir.

Latex Foam International named Kevin Stein its director of marketing, a newly created position.

Stein, who will report directly to Stephen Russo, ceo and president, will be responsible for spearheading the development and implementation of a new overall marketing strategy for all three of the company's internal business units — pillows, mattresses and cosmetic applicators. He will also work with the company's partners to create new products, channels, supporting communications and branding plans.

He most recently worked for Staples Communications' business-to-business division in the same capacity. He has also held positions at Booz Allen and IBM.

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