Williams-Sonoma gets greener with catalog paper

San FranciscoWilliams-Sonoma, Inc. said it will source more than 95% of its catalog paper stock from sources certified by the Forest Stewardship Council, a non-profit organization devoted to encouraging the responsible management of the world's forests.

"Today's announcement takes Williams-Sonoma, Inc.'s existing environmental commitment a step further by becoming the first major catalog company to print all of its catalogs on Forest Stewardship Council certified sustainable paper," said Todd Paglia, executive director of ForestEthics.

The retailer publishes seven catalog titles. It said it has already achieved “up to 30% post-consumer recycled content in many other components of its business such as shipping cartons, in-store collateral, gift wrap, gift boxes, copy paper, and corporate stationery.”

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