Tweel inks licensing deal
October 1, 2001,
Table linen, kitchen textile and decorative pillow manufacturer and importer Tweel Home Fashions, based here, recently signed a licensing deal with sister companies Spode and Royal Worcester to produce lines of upscale table linens and kitchen textiles for each property.
The collection will be officially introduced in February at the mini-market event in New York.
Constructions for each product include the following:
Tablecloths: All 100 percent cotton, an available as both screen printed jacquards and printed fabric;
Place mats: Fabric-made to coordinate with tablecloths and hard-board varieties made of corkboard or corrugated cardboard with laminated paper design on the surface;
Pot holders and oven mitts: 100 percent polyester face with cotton backing;
Kitchen and tie towels: terry
Decorative pillows and chairpads: 100 percent cotton
Anti-fatigue kitchen mats: foam backing with a heat-transfer design.
Price points for tablecloths range from $19.99 to $29.99.
The company also recently signed a licensing partnership with pastel artist Pam Lure to create coordinated collections of table linens, kitchen textiles and decorative pillows.
It will target specialty stores. Price points include $5.99 for a place mat and $9.99 for an oven mitt.
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