Costa Blanca targets specialty stores
June 14, 2004,
Costa Blanca will introduce a new fabric collection and merchandising program designed for fabric specialty stores, called Destiny and Design.
The collection of about 65 skus features sheers — including embroideries — to heavyweight textures in all-cotton, linen/polyester and cotton/polyester blends. All fabrics are 118 inches to 130 inches wide, with costs ranging from $15 to $55 a yard.
The program, an extension of the European version, has been designed with fabrics specifically tailored to the American market, Korngold related.
Close to 3,000 stores carry the program in Europe.
The fabrics are produced by Interfabrics, parent of U.S.-based Costa Blanca in Alcoy, Spain, and will be shipped — cut order — within five business days via UPS to the stores, eliminating the need for inventory.
Fabrics are displayed on a kiosk that takes up only four square feet of floor space, Korngold noted, with each group of coordinated fabrics on a hanger with a photograph and detailed product specifications.
The kiosk is available at no charge for an introductory period, later it will be $1,000.
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