Department stores widen comp advantage
November 28, 2006,
New York– Driven by early and aggressive promotions, free gifts and early-bird specials, same-store retail sales improved by 2.9% during the fourth week of November, but not as much as they had in the three prior weeks, when sales had climbed as much as 3.4%,the Johnson Redbook Indexreported.
Scoping out the post-Thanksgiving weekend, the official start to the shopping season, Redbook analyst Catlin Levis observed, “Generally, the weekend did not change existing patterns: those who were already doing well finished strongly, while those who were struggling did not.”
Looking ahead to the final laps of the shopping season, Levis set a preliminary target of a 3.4% year-over-year gain in December comps.
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