Macy’s names Jakeman to head creative strategy
September 25, 2006,
New York -- Macy's Corporate Marketing has appointed Brad Jakeman executive vp for creative strategy, effective Oct. 16.
Anne MacDonald, president of Macy's Corporate Marketing, said, "Brad's new role will include responsibility for setting the strategy, positioning, character and tone of voice for the Macy's brand and its presentation. In addition, he will oversee the development of visual presentation of the brand in delivering the Macy's shopping experience in order to provide a strong, consistent point of view across the national distribution channels."
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