Macy’s names Sachse chief marketing officer
May 30, 2007-- Home Textiles Today,
Cincinnati-- Peter Sachse, chairman and ceo of macys.com, will assume an additional role as Macy’s Inc. chief marketing officer and president of Macy's Corporate Marketing (MCM), effective immediately; in his new role, he replaces Anne MacDonald.
Sachse was the company's first cmo in June 2003, when he became president of the newly created MCM. He was named chairman of macys.com in April 2006, also a new post at that time.
"By combining the leadership of our marketing and online functions under Peter Sachse, we will be able to more effectively leverage the company's fast-growing online presence as we continue to build Macy's as a national brand through a broad range of marketing tools, including internet advertising," said Terry Lundgren, Federated chairman, president and ceo.
“I would like to thank Anne MacDonald for helping us to define and broaden the reach of Macy's brand message, and for her efforts in launching the brand nationally last September,” Lundgren added. “We wish her the best in the future.”
Kent Anderson, president of macys.com, and Helaine Suval, evp for merchandising at macys.com, will continue to report to Sachse and work in close partnership with him on building the online business.
Related Content By Author
Industry Related Content
DayThree from the NY Textiles Market