WestPoint helps Rachael Ray mop up
August 9, 2007-- Home Textiles Today,
At Market -- WestPoint Home has expanded the Rachael Ray line it launched last market in bed and bath.
New to the line are jersey knit sheets in Stay-Brite tones, blankets in eight colors, and the Comfy Sheet -- a moisture wicking sheet with a fitted sheet constructed to fit snugly over mattress ranging from 15 inches to 22 inches deep.
Also new to the line is a “Moppine” two-in-one dish towel/oven mitt. On Ray's televised cooking show, the celebrity often works with a kitchen towel over her shoulder that she also uses as an ersatz mitt.
"She calls it her Moppine, which is not an Italian term but an Italian-American term for dish towel," clarified Albert Sardelli, WestPoint svp of design.
WestPoint's Moppine features padded pockets on each corner of the dish towel to insulate the hand from heat.
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