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Hallmark Kitchen Goods Created by Fallani and Cohn

First Grouping Includes Iconic Holiday-themed Textiles and Linens

Cecile Corral, Staff Staff -- Home Textiles Today, February 14, 2007

Fallani and Cohn has paired up with Hallmark to create collections of kitchen textiles and table linens, starting with an iconic grouping for holiday 2007.

Debuting this week, the program comprises three traditional Christmas themes.

Singing in the Snow features happy snowmen on a blue ground. Old-Fashioned Santa depicts just that — St. Nick dressed in the long red coat he wore in the old days. And Ho Ho Ho is about reindeer.

All of these groups include kitchen towels, pot holders, oven mitts, placemats, and napkins made of 100% cotton.

Targeting mid-level retailers like specialty stores and mid-tier department stores, the program's price points range from $3.99 for pot holders and oven mitts to $5.99 for placemats.

Ana Werbel, senior vp for Fallani and Cohn, explained to HTT that the licensing partnership calls for other product categories, too, including tablecloths, runners, chair pads, aprons, napkin rings, and accent rugs — the latter representing a new category for Fallani and Cohn.

The company will wait until the next edition of the New York Home Fashions Market, in August, to add these products to the Hallmark line.

"In August we'll be showing at least four to six new collections and we'll include all of these categories," Werbel said.

"But we stuck with a more focused product offering for holiday," she added, "because those are the pieces we sell most for holiday."

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