• Cecile Corral

TJX Swinging for the Fences

Framingham, Mass. — TJX Companies Inc. is ramping up its marketing budget to roll out this holiday a “hard-hitting” campaign that centers on specific products and key price points, the company reported during its third quarter earnings call.

Carol Meyrowitz, president, said TJX is “spending a little bit more — not a lot — on our marketing, and I think it is a lot harder hitting for Thanksgiving through the holiday season. You'll see very specific categories and price points that are going to come out. And we have really spectacular product. I won't be too specific, but it will focus on luxury items and great brands.”

She added that holiday will bring some “great new (product) mixes” in December, across the board in every division.

As part of a larger effort to bring in more brands and diversify product offerings, TJX is now more open to buy than it was a year ago.

“We are going top of market, looking for the best of the best,” Meyrowitz said. “The market is loaded right now … and we will be as aggressive as we can be with the off-price part of business. We are not entirely branded today as we should be, and I think that will change by December.”

Citing the home category as one of the areas experiencing an up-tick in sales right now, Meyrowitz also singled out home as one of a few businesses the company sees having opportunities to grow.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!