Texlynx in two new deals

Lahore, Paksitan – Texlynx Home has announced a pair of new ventures expand its global reach.

Texlynx Home signed a joint venture with Adorable Linen, a Netherlands based-brand with

outreach in the Middle East and Benelux markets. Founded in 2005 by textiles engineer Sabine Van Der Looij, Adorable creates hand-crafted linens for the middle to higher end of the market.

Texlynx will help with development, sourcing  and marketing Adorable Linen on an exclusive basis, which is expected to provide Texlynx access to previously unexplored Benelux market.

The company also partnered with Dubai-based brand La Beaute, which produces luxury goods for high-end clientele including members of the royal families, celebrities, palaces and boutiques. The brand has a prominent retail presence at the Jumeirah Beach Residence.

Texlynx will develop and source for La Beaute on an exclusive basis, as well as market the brand through its offices worldwide.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!