Loftex launches color-change beach towel collection

At the New York Market – Like a chameleon, the Sun Seen beach towel by Loftex USA changes its color to adapt to its surroundings – and under the sun is where these towels show their true colors.

Triggered by UV rays, patterns that appear white under cover turn a variety of colors when under the sun – ideally when stretched out by the pool or on the beach. These towels are 100% cotton and have been treated with a non-toxic chemical that allows colors to change upon solar contact. There are 12 funky patterns.

Additional innovative beach towel offerings from Loftex include the economical Lounge & Dry two-pack collection. These sets pair a larger 42-inch-by-72-inch towel for lounging on, and a smaller 30-by-60 towel for drying – as the name suggests.

To keep it interesting, the towels match in color scheme but not directly in pattern. Each set includes a stripe and a polka dot.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!