Louisville Hires National Sales Manager for Fashion

Former Britannica, Haywin Exec to Focus on Pillows, Pads, Covers

Joan Gunin, Michele SanFilippo, November 1, 2004

Louisville Bedding Company recently hired Shana Strong as national sales manager, fashion.

She will to focus on decorative pillows, chair and barstool pads and dining room chair covers.

“We've always been in the dec pillow business, but have been stepping up efforts so that now we are better prepared to play in the fashion imports arena,” added Strong.

The company recently rolled out about 200 new decorative pillow patterns, 100 chair pads, 100 barstool pads, four chair covers and a dozen new juvenile pillows.

Strong joined the company four months ago from Britannica, where she had been national sales manager for about six months based in New York.

Prior to that, she was vice president of sales for Wal-Mart at Haywin Textile Products for about a year.

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