Holiday good for brick-and-mortar websites

Marvin Lazaro, Staff Staff, January 8, 2001

NEW YORK -Two separate studies of online holiday activity provided good news for bricks-and-mortar companies that have chosen to sell their wares on the Internet.

According to Nielsen/Net Ratings, five of the nation's top retailers ranked among the top e-tailing sites of the 2000 holiday season.

The top 15 websites, by number of visitors, for the period of Nov. 5 to Dec. 24 was led by, which has allied with Toys "R" Us. The site generated 122,996,842 shoppers, more than five times the holder of the No. 2 spot, (21,120,709) and No. 3 (21,001,245). came in at No. 6 with 18,007,889 shoppers, while,, and came in at Nos. 9, 12, 14 and 15, respectively. Almost 50 million total shoppers visited the five sites.

"The 2000 holiday season will best be remembered for the onslaught of bricks-and-mortar stores," said Sean Kaldon, vp of eCommerce at NetRatings. "In total, established offline brands account for 11 of the top 15 holiday retailers. Strong brand awareness, millions of loyal customers and proven retailing savvy led to the success of bricks-and-mortars this year."

Rounding out the top 15 were,,,,, and

"Online shopping this season mirrored the trend for traditional retailers as the popularity of virtual department stores dominated other product categories," added Kaldon. "Web consumers favored the huge selections and the time-savings offered by virtual department stores, as they flocked to sites such as,,,,,, and throughout the season."

A good sign, in general, for online retailers was a study completed by Goldman Sachs/PC Data that found consumers spent $9.8 billion online for the 2000 holiday season, easily eclipsing the $4.7 billion mark set in 1999.

"Despite disappointing reports from some Internet online retailers, online spending growth was healthy during the holidays," said Cameron Meierhoefer, Internet analyst for PC Data. "While many Internet retailers enjoyed a strong holiday season, this may have come at the expense of other pure-play e-tailers that needed to exceed expectations this year."

Top Holiday e-Tailers (ranked by total shopping visits)
















Source: Nielsen/NetRatings

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