JCP launches iPhone app

Plano, Texas – JCPenney has launched a new app for Apple’s iPhone that will give mobile phone users access to weekly deals at the retailer.

The free JCPenney Weekly Deals app allows cusomters to browse a select group of store-advertised sale items featured in the latest weekend sales circular; create a “portable” shopping list within the application by saving items as “favorites”; search for the latest special offers; and find the nearest store to either their current location or to a zip code/city name.

The launch is part of JCP’s “Know Before You Go” initiative, which taps in to the trend of consumers researching purchases on line to determine which stores they will visit.

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