Survey: Cautious consumers seeking deals this holiday

Port Washington, NY — Consumers will be waiting for sales this holiday season and doing more spending at discounters, according to a new survey released by The NPD Group.

Nearly half of those surveyed, 49 percent, said that buying on sale is "more important" to them than it was last year. An equal number said that buying on sale is "just as important" as last year. Among women, 40 percent fell into the "much more important" camp, as opposed to 30 percent of men.

Although they're looking for bargains, the majority (69 percent) said they will hold spending at last year's level. Those who said they will cut spending this year amounted to 20 percent.

Value, quality of merchandise and selection were cited as the top three influences on consumers' decisions about where to shop this year.

"Consumers have many options this year," said Marshal Cohen, co-president, NPDFashionworld, a division of The NPD Group, Inc. "Retailers are trying to be leaner with inventories. But will that boost or hinder sales? This remains to be seen."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!