Softline Bows 'Evidence of Evolution' Green Line

With the motto "Beauty today & a more beautiful tomorrow," Softline Home Fashions had launched Evidence of Evolution, a developing line of eco-friendly fabrics and finished goods.

"Some of the retailers are looking for this," Softline principal Jason Carr told HTT. "They know there will be some increase in the cost factor, but they are looking for more choices in fabrics and draperies with both elegance and green credentials."

Softline is still developing the initial Evidence of Evolution line; Carr said the company will debut it as fabrics and window panels in September at the New York Home Fashions Market in Suite 1209 at 230 Fifth Ave.

"We'll have grommets and different types of top treatments," said Carr. "We're trying to perfect some embroidery; flocking and other applications on top of the fabric are still challenging from an ecological point of view."

Evidence of Evolution will feature some mixed cotton goods and some 100% cottons, Carr said. Products will include an RePET line using recycled material, and the Ecoya color process, a dope dyeing technique that dramatically cuts chemical and water usage and slashes waste water pollution.

"Even the containers have to be eco-friendly," Carr remarked. "It's the art of perception in curtains."

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!