Federated delves into online financial services
November 13, 2001,
Cincinnati — Federated Department Stores has launched an online financial services portal that will provide banking, investments, home mortgages, insurance and financial planning tools.
Dubbed iTrust.com, the service is managed by Federated's financial, administrative and credit services division, known as FACS. FACS also manages Federated's proprietary credit card program, which has some 20 million active users, the company said.
Partners include Ameritrade for investments, PFN Investment Management for financial planning, eHealthInsurance for individual, family and short-term health insurance, FDS Bank for home mortgages, NetBank for FDIC-insured high-interest checking, money market and CD accounts, and Pivot for life, property and casualty insurance.
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