Natura World Launches Family-Oriented site

Organic bedding and mattress manufacturer Natura World has launched a new web site to help families deal with sleep problems.

The site,, provides parents with information about sleep issues specific to infants and children. In addition to a detailer product guide, the site includes a Better Bedtimes blog as well as community links to Facebook, Twitter and MySpace.

“Parents today begin shopping long before they ever go to a store — and they know what makes a product healthy or unhealthy,” said Julia Rosien, director of communications at Natura World. “Our new site makes it easy for parents to see what’s inside our mattresses, bedding and pillows and make informed decisions on products that directly affect their children’s health.”

Every product is accompanied by a detailed listing of its construction materials, and organic products provide a list of the certifying organizations that have accredited them.

In phase two, Natura World plans to add review capabilities and work closely with bloggers.

“There is no greater power than the voice of a blogger — especially a parent blogger,” said Rosien. “Our community on Facebook and Twitter help us develop and tweak products and they tell their friends what they like and don’t like. That kind of feedback is priceless.”

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