Iconix partners with Costco for Charisma

New York – Iconix Brand Group Inc., owner of the Cannon, Royal Velvet, Fieldcrest and Charisma brands, announced for the first time today that it has forged a direct-to-retailer partnership with Costco Wholesale Group for the Charisma brand.

Neil Cole, Iconix’s chairman, president and ceo, said of this new deal, signed recently, “we think could be a wonderful opportunity.”

He “publically announced” the partnership – a move that seemed unplanned – during the Barclays 2009 Retail and Restaurant Conference this morning.

Details of the deal will be offered next week when Iconix holds its first-quarter earnings conference call. “I will elaborate more on that call next week,” he said.

Of its home brand portfolio, Charisma is positioned as Iconix’s more bridal-focused, 100% Egyptian cotton fashion bedding, sheets, blankets and towels program. Its target distribution “includes high-end department stores such as Bloomingdale’s,” the brand management company states on its website.

Charisma’s Costco program represents Iconix’s latest direct-to-retailer licenses, which total 15 and include Cannon at Sears/Kmart.

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