Christofle, Dior offer expanded lineup
Staff Staff -- Home Textiles Today, October 30, 2002
New York — Christofle premiered its latest table introductions during the Tabletop Show here earlier this week, while its Dior division expanded its Dior Collection Maison of bath and bedding products.
Though still dedicated to the table linen business, Christofle has narrowed its collection to fewer styles and prints but now offers more colors. "It's much more of a fashion item than our other items like china, flatware and crystal," said Dale Dewey, president, North America. "It has never been and never will be our biggest business."
Christofle also has begun offering place mats and napkins in groups of four, instead of 12. "It's more consumer-friendly," Dewey said.
The new introductions include Baltic, a cotton satin print that displays the casual spirit of jeans, in gray and blue. A 71-inch square tablecloth will retail for $170.
The Dior collection, which includes bath and bedding, has rolled into Dior boutiques since its launch last market and is now working to broaden distribution, said Xavier Barroux, director, international licenses. This market, the company added more feminine colors to the collection, including Dior's classic pink and a gray. A lace print bedding pattern called Lace is set to launch in January and gives the collection a romantic look, he said, which "was missing in the original collection."
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