Alternative looks drive sales growth
April 15, 2002,
Although jacquards and deep colors are sure to remain as home textiles staples for some time to come, manufacturers and suppliers of bedding have turned toward other constructions which use fabrics and brighter colors not traditionally seen to drive sales in the category.
"I would really call it the paring down of things," said Gretchen Dale, senior vp of design and new product development for the Kannapolis, NC-based Pillowtex. "Beds are simpler and colors are simpler. The newer look is less stuff and fewer trappings. It's a cleaner, uncluttered look."
Springs' introductions were just as eclectic. Its new Craftique collection features menswear stripes, crochet edging and eyelash blocks while many of the beds in other collections use a variety of constructions for a number of looks and styles. Colors range from a crisp blue and white to lavender, aqua and teal.
"I think things are taking on a very handcrafted look," said Springs vp of design, Nancy Webster. "There's lot of attention to detail now and lots of softness and I think that ties back into people seeing their homes as a refuge."
According to Sandy McNeil, Hollander Home Fashions' senior vp of fashion bedding, the trend in colors is toward "very rich neutrals." The trend in construction, she felt, has stemmed from the recent resurgence and growing popularity of quilts.
"I think it's a natural transition which used the overwhelming success of the casual quilt looks and adapted them to more formal master bedroom looks," McNeil said. "Anything that makes ensembles more interesting in terms of piecing or interesting trims or using more unusual fabrics is definitely a trend."
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