Britney Spears is new face of Candie’s for Kohl’s
March 3, 2009,
“I’m so excited to be the face for Candie’s Only at Kohl’s. Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories,” Spears stated about the partnership.
A “First Look” tour video debuted last night exclusively at www.candies.com, and Iconix said Spears “will wear Candie's apparel, footwear and accessories in an upcoming music video off of her current album.”
Dari Marder, chief marketing officer of Iconix, said, “We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement.” Candie’s also has a soft home line at Kohl’s.