Partnerland returns to Heimtex with U.S. focus

Carole Sloan, Staff Staff, December 16, 2002

The return of the Partnerland program at Heimtextil here that began in 1994 with the United States returns after a year's absence, and the United States is once again the focus.

This year's Partnerland activities will be expansive and embrace a range of activities from a gala party with American food, beverage and entertainment to a series of seminars and a special American Trend section. But it won't be all Americana.

Heimtextil 2003 will have a roster of more than 3,200 exhibitors from 68 countries, compared with 3,156 exhibitors from 71 countries last show.

Among the new features is a preview of the trends at Filo, the Italian yarn fair. Another first: the second edition of the "Bed & More" forum, first held as an independent entity here this past August.

"The high level of interest in the first event showed us that there is a great demand for a communication platform such as Bed & More. The sector is looking for ways to play a more successful role in the market," said Geert Bottger, head of the Textile Fairs division of Messe Frankfurt.

"Bed & More" will feature a series of lectures on a daily basis discussing practical, urgent problems facing the trade, Bottger explained. These include corporate strategy, advertising and sales promotion, training sales personnel, visual merchandising and consumer research.

The latest trends will be featured in Forum 1, highlighting the latest innovations by Heimtextil exhibitors. There also will be new trend forums covering the product groups: sleep and dream, wall & decor, and (for the first time) kitchen & culture, and sun & shadow.

The Deco Team again will present their design ideas using Heimtexil's trend messages as the basis of their creative ideas.

While new product and fashion trends clearly are the focus of Heimtextil 2003, show officials have re-engerized their efforts to protect exhibitors' designs from on-site piracy attempts.

There are strict regulations regarding who may take photographs at Heimtextil, according to Ulrike Wechsung, show manager:

  • Photographers must be accredited, and no one without proper authorization will be allow to photograph.

  • Non-authorized cameras will be confiscated and repeat violators removed from the fairgrounds.

  • Exhibitors wanting to photograph their own stands must receive written permission to do so.

  • There will be a Heimtextil Against Copying (HAC) stand that will help exhibitors in taking steps in case of design piracy.

  • Additional security personnel will be on hand to enforce the new rules.

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