OWA to unveil new rug racks; acquires new facility
Staff Staff -- Home Textiles Today, December 6, 2002
Dalton, GA — Oriental Weavers of America is launching two new rug rack displays in January at the Atlanta International Area Rug market.
The Area Rug Gallery container displays OWA's 60 top sellers in a contained space, and the Continuous Roll Runner display carries rug collections based on varied popular design themes.
The Area Rug Gallery rug rack is the supplier's latest effort to help its retail customers better display its 2' x 4' rugs at the store level. For independent retailers, OWA has packaged 60 of its top-selling rugs into this single unit with designs on saving space.
The 3' x 6' unit holds up to 60 of these smaller rugs, each of which is available in five standard sizes and in any one of an assortment of themes — traditional, contemporary/transitional, New West, French country and safari. This program is strictly on a special-order basis, and all orders are drop-shipped to customers' homes directly from the company's facilities here.
The Continuous Roll Runner features up to 20 different patterns of rugs and divides them based on four design themes — Global Excursions, New West, Traditional Plantation and Neo-Modern.
In addition, the company also signed a sales agreement to purchase a building on Corporate Drive here. The new building, an addition to OWA's headquarters, will house the company's distribution center and finishing department and will allow for continued future expansion and grow. Occupancy is slated for early spring.
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