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Avanti creates another pricing tier

MOONACHIE, N.J. — For the first time in its 35-year history, embellished towel manufacturer Avanti Linens is branching out to a lower price point for bath towels — which have started at $19.99.

Michael Tauber described the new $12.99 to $14.99 priced line, titled Traditions, as "our opening price point collection."

Like the existing Avanti Classic line, the Traditions collection targets specialty, mid-tier and department stores.

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