Avanti creates another pricing tier

MOONACHIE, N.J. — For the first time in its 35-year history, embellished towel manufacturer Avanti Linens is branching out to a lower price point for bath towels — which have started at $19.99.

Michael Tauber described the new $12.99 to $14.99 priced line, titled Traditions, as "our opening price point collection."

Like the existing Avanti Classic line, the Traditions collection targets specialty, mid-tier and department stores.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!