Avanti creates another pricing tier
March 15, 2004,
MOONACHIE, N.J. — For the first time in its 35-year history, embellished towel manufacturer Avanti Linens is branching out to a lower price point for bath towels — which have started at $19.99.
Michael Tauber described the new $12.99 to $14.99 priced line, titled Traditions, as "our opening price point collection."
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily