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Co-founder reduces role at Bluefly

New York — Bluefly co-founder Jonathan Morris has resigned his post as evp and corporate secretary, but will serve as a consultant to the company.

Morris was responsible for the company's business development, legal affairs, strategic marketing, and e-commerce initiatives. The company is conducting an external search for a successor.

"His decision to leave at this time was for personal reasons, and I am looking forward to having him as a consultant to the company following a brief absence," said Ken Seiff, ceo.

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