G.I. Joe on the march
March 3, 2003,
New York — Hasbro Inc.'s consumer products division has signed with juvenile bedding and bath supplier Jay Franco & Sons to develop a line of beach and bath towels, shower curtains, bath rugs and bathroom accessories for the toy company's juvenile property, G.I. Joe.
The line will hit store shelves of mass and specialty retailers this fall. Two G.I. Joe designs will be used for the lines — G.I. Joe vs. Cobra and Classic G.I. Joe. The partnership is one of two new pending deals for licensing ventures for Hasbro for products based on the popular G.I. Joe vs. Cobra theme. The Betesh Group is creating a collection of G.I. Joe bags, backpacks, slumber bags and pillowcases set to retail this holiday.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...