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WorldMarketCenter taps Branscome

LAS VEGAS — Tim Branscome has been selected to lead World Market Center ’s international team as director of international business development.

In his new position, Branscome will develop strategic partnerships with major European trade fairs, international trade associations and foreign governments. Branscome will also play an integral role in World Market Center ’s pursuit of international companies that do not currently have U.S. showrooms.

He will be based in London and will manage World Market Center ’s international business development from the company’s London office.

Branscome has a background spanning 20 years including leadership roles with the home furnishings sector in international trade, marketing and logistics with a specialization in new market entry. Before joining Las Vegas Market, he served as the international trade director for the North Carolina Department of Commerce, based in Europe , where he was responsible for organizing trade events for the home furnishings industry and developing export marketing strategies for U.S. furnishings suppliers.

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