Whisper Soft to launch Save the Children line
July 20, 2004-- Home Textiles Today,
NEW YORK — Whisper Soft Mills has partnered with Save the Children to offer a new collection of bedding, window treatments, accent rugs and decorative pillows to debut at the New York Home Textiles Market in October.
The products from Whisper Soft will coordinate with furniture and accessories by LC Creations and wall borders and cutouts by a major wall covering company yet to be announced. All products will incorporate whimsical motifs based on designs from Save the Children's library of art from youngsters through age 18. The full collection will also be shown at the International Home Furnishing Show in High Point, N.C.
"It was important to us to offer parents the option of whole-room decorating for their children," added Erika Foster, senior licensing manager for Save the Children.
Royalties will benefit Save the Children projects.
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